Peugeot is launching the first European challenge to promote eco-driving, the "Peugeot Eco Cup", at the Brussels Motor Show today.

In 18 European countries, four candidates will take part in four vehicles: the 207 HDi 90, 308 HDi FAP 110, 3008 HDi FAP 110 and 5008 HDi FAP 110.

Their objective is to cover 1,000 kms while consuming as little fuel as possible. Enrolment in the "Peugeot Eco Cup" is open to all comers from 13 January through to 10 February 2010, on the 18 Peugeot national websites or at http://ecocup.peugeot.com

In each country, the four candidates (accompanied by a team-mate of their choice) will be selected, in accordance with the regulations, on the basis of their sensitivity to environmental issues.

With strictly equivalent weight per model, the 72 vehicles will set off from Paris on Sunday 28 February 2010 in the direction of Geneva via a compulsory 1,000-km route to be covered in a minimum of 30 hours and a maximum of 36 hours.

Four candidates will have their eco-driving skills rewarded. For each model, the candidate having consumed the least fuel at the end of the 1,000 kms will win the corresponding new vehicle.

Winners will be announced and keys to the 4 vehicles handed over on Tuesday 2 March 2010 at the Peugeot stand of the Geneva Motor Show.

By organising this challenge, the Peugeot Marque is helping to:
- promote environmentally and socially responsible driving habits
- raise motorists' awareness of the potential savings achievable through eco-driving.
Peugeot is among the European leaders for low consumption and emissions: in 2009, half of the Marque's European sales concerned vehicles emitting below 130 g/km CO2.

peugeot-pressepro.com