The Peugeot BB1 project will be exhibited at La Défense this weekend, on 12th and 13th December, after a European tour that has already taken it to Berlin, London, Madrid and Milan.
100% electric, capable of accommodating four people in just 2.5 metres, BB1 has a universal appeal: it already has almost 15,000 fans on Facebook and a growing number of hits on www.bb1-peugeot.com. Its renown has obviously been boosted by this European tour and by a highly original advertising campaign ("its mother is a car", "its father is a scooter", "its grandfather is a pepper mill").
Boasting a revolutionary architecture - a tubular chassis produced together with Peugeot Motocycles - BB1 is a new urban mobility concept, straddling the worlds of two-wheeler and four-wheeler vehicles.
The BB1 exhibition on the Parvis de la Défense is open to all on Saturday 12th and Sunday 13th December 2009 from 10h00 to 20h00.
peugeot-pressepro.com
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