This award, the brainchild of the Uiga (“Unione Italiana dei Giornalisti dell’Automobile”, an association of more than 200 automotive journalists), is presented annually to one new model launched on to the Italian market between 1st September of the previous year and 31 August of the current year.
This time it is the 3008 which emerged victorious out of the 19 candidates in competition for the 2010 title.
Strong points acclaimed by the jury include the originality of the 3008 concept, the high level of technology, style and aerodynamics, the quality of vehicle, performance in terms of fuel consumption/emissions, safety, equipment, modularity and value for money.
The Auto Europa award presented for the first time to a crossover vehicle represents, for the president of the Uiga, “recognition of a model that expresses change both in terms of its style and the new expectations it caters for”.
The commercial success of the Peugeot 3008, produced in Sochaux (France), confirms the interest that it generated before its launch in the spring of 2009: by mid-October, even before going on sale on the UK market (end of October), more than 40,000 orders had been placed in continental Europe, for a full-year target in terms of total sales of 90,000 units.
It is the second time that Peugeot has received the Auto Europa title, the previous winner of the 2007 award was the 207.
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